Brand Development is Critical for Separating Your RIA Firm from the Pack

By Katie Gilmore, Founder & CEO

Why is brand development important for RIA firms? Because your brand drives revenue.

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Too often, we see firms that deliver exceptional service to loyal clients, yet this service or their culture isn’t reflected in their brand. If your firm is in this position, you need to understand the role of brand development in driving revenue.

Clients, prospects and COIs need to know who you are, who you help, and how you help. These are essential elements of your brand.  Beyond that, they want to understand why you are different, and what it would be like to work with you.

Brand development is the process of uncovering these essential elements to create a clear value proposition for your RIA firm. Putting your brand into action is the result of aligning your brand across all your marketing touchpoints.

Through a solid brand, a COI will be able to quickly and easily understand the types of clients you're going after. This is so important for RIA firms, because COIs can create stronger connections when they know exactly who you help and how you help them.

A strong brand also generates client referrals. When a client has a great experience with you, and she sees your brand as a tangible extension of that experience, she will gladly send her friends your way.

Our team at KSG knows that RIAs have lots of questions about brand development and its role in driving revenue. We are working on a comprehensive guide to help you find solutions to grow your firm.

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Katie Gilmore