KSG Founder Katie Gilmore Presented on Business Development at Bench Bar Conference

On Friday, June 18, KSGilmore Consulting Founder and CEO Katie Gilmore joined two other marketing experts to discuss hot topics in business development at the Indianapolis Bar Association’s Bench Bar Conference held in Louisville. 

Katie’s portion of the presentation focused on addressing branding, competition and client expectations. Here’s a brief recap if you couldn’t attend in person.

Why Does Your Brand Matter?

  • People buy from people

  • Your brand should help people understand

    • Who you are

    • Who you help

    • How you help

    • Why you are different

Where Does Your Brand Live?

  • Targeted collateral

  • Social media

  • Email marketing

  • Firm website

  • Events and sponsorships

  • Guides, eBooks and white papers

Where Are Your Competitors?

According to the American Bar Association’s 2020 Legal Technology Survey Report, leading channels for marketing across all firm sizes last year were:

  • Event sponsorship (48 percent)

  • LinkedIn (42 percent)

  • Email (41 percent)

  • Facebook (33 percent)

  • Print (21 percent)

Eighty-one percent of all respondents say that their firms maintain a presence on at least one social media platform, which is the highest since 2016.

The American Bar Association says, “With video fast becoming the medium of choice for those searching for information on the internet, the lack of video content on over 70 percent of small firm websites and 90 percent of solos’ websites is a huge missed opportunity.” 

Client Expectations

Are you considering consumer preferences in your marketing strategy? Consider these facts:

  • In 2020, more than half of the global internet traffic came from mobile phones[1].

  • Eight-five percent of adults think a company’s website when viewed on a mobile device should be as good or better than its desktop website[2].

  • Over 83 percent of consumers worldwide are concerned about their privacy[3].

If you are looking to amplify your visibility with prospects and other COIs, please contact us. 

[1] Broadband Search, “Mobile Vs. Desktop Internet Usage (Latest 2020 Data)”

[2] SEO-ocial, “Why Responsive Design is Important: 10 Key Statistics”

[3] eMarketer PRO, “Digital Marketing in Today’s Privacy Conscious World” report, July 2019

Katie Gilmore