More Marketing for Your Money: 3 Ways to Repurpose Your Marketing Content

More Marketing for Your Money: 3 Ways to Repurpose Your Marketing Content

Can you get more bang for your buck out of your marketing content? Chances are, you can find ways to save yourself time and money, and deliver your content in ways that are effective for selling.

I can’t believe how fast this year is going by. If you’re like me and need to maximize your time and energy, try these three tips for repurposing the hard work you put into your marketing materials.

3 Ways to Repurpose Your Marketing Content

1. Turn web content into leave-behinds.

Do you have a killer service description on your website? Do you find yourself wishing you had it in hand when you meet a prospect? Turn it into an eye-catching leave-behind. For DIY-ers, drop the content into Word or PowerPoint, then customize a few of the Office graphic elements to match your colors.

If you have a graphic designer on hand, ask that person to mirror your web page’s look and feel, and to create a print-friendly version. Is your designer in-house? Awesome! He or she can help with updates as needed. If not, ask for the leave-behind to be created in a file type that you can edit, like Publisher or Word.

2. Link to a hot blog post in your email signature.

Take a peek at your Google Analytics and find your best performing blog post. Then add an embedded link to that post in your email signature. Better yet, embed the link as a Google campaign URL. This will help you track how many people click on your signature link.

Are your employees ready to help spread the word? A tool like Sigstr can help you automate messages in your employees’ email signatures. If you have a great graphic on your post, an automation tool can help you plug that graphic into the signature for an added pop.

3. Put your webinar on YouTube.

Are you offering webinars to demonstrate your expertise to clients and prospects? Great! Record your webinars and post them on YouTube.

If you’re selling a sophisticated product or service, your webinar is likely longer than the standard 15 minutes for YouTube videos. Be sure to verify your YouTube account in order to post longer videos.

Are you worried that posting to YouTube will decrease live attendance? Use a grace period to give live attendees exclusive access to your information for a certain amount of time. For example, your webinar invitation could say “Get exclusive access to these insights live on June 1. The recording will not be publicly available until July 1.”

Get More for Your Money

Are you ready to get started? Need help organizing your priorities or getting off the ground? I can help. Send me a note.

Katie Gilmore